Digital Campaign

Eyes on Gigi

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Created under the direction of Hollywood director Marc Forster, the digital campaign for the new BMW M2 Coupé takes the form of a fast nutshell game. Shot on an airfield located in the Mojave Desert in California, the video shows five vehicles constantly changing positions, and challenges viewers to track and not lose sight of the car into which supermodel Gigi Hadid stepped. The right answer is indicated on the campaign-related microsite that also offers viewing of the video shot with 360-degree movie technology.

Credits
  • Chief Creative Officer:
    Alexander Schill, Serviceplan Jonathan Mackler, Dan Kelleher, KBS
  • Executive Creative Direction:
    Michael Wilk, Serviceplan Paul Renner, KBS
  • Design:
    Serviceplan/Plan.Net, Munich KBS, New York
  • Client:
    BMW Group, Munich
  • Creative Direction:
    Kolja Danquah, Serviceplan