Red Dot Design Award
Poster Series

False Embrance

False Embrance | Red Dot Design Award

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The posters entitled “False Embrace” postulate that, in modern life, people rely too much on technology products for their social contact and spend way too much time using them. Accordingly, people are actually ignoring the real things that are also worthy of their attention. Even while virtually “hugging” each other, people already tend to put their thoughts on things beyond this and thus are unable to see what the really significant things are. Thus, the posters visualise the idea that the distance between people has never been closer but at the same time has never been further away from the “heart”.

Red Dot Design Award

[Red Dot: Junior Award]
  • University:
    Asia University, Taichung City
  • Supervising Professor:
    Ming-Lung Yu
  • Design:
    Ssu-Ying Li, Asia University