Red Dot Design Award
Food Packaging

Farm Road

Farm Road | Red Dot Design Award

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A brand story was developed for the premium dessert biscuit and pie brand “Farm Road” as part of this packaging design. It tells of a small dessert café, almost as if from a fairy tale, a café that one may find when walking along narrow alleyways in tiny European villages and which exudes a sweet aroma. The packaging shows a dessert shop with a biscuit-patterned facade, consistent with the story and the brand slogan. The pictorial background illustrates the concept of day and night to suggest that one wants to enjoy these desserts around the clock.

Red Dot Design Award

Credits
  • Client:
    LOTTE Confectionery Co., Ltd., Seoul, South Korea
  • Design:
    LOTTE Confectionery Co., Ltd., Seoul, South Korea
  • Creative Direction:
    Sung Woo Bae Art Direction Mi Young Kim Graphic Design Jae Ung Sim LOTTE Confectionery Co., Ltd. Myung Hye Jang Design Terra Seoul, South Korea
Farm Road | Red Dot Design Award
Farm Road | Red Dot Design Award