Cosmetics Packaging

FASIO Makeup Products

The minimalist packaging design of the Fasio cosmetic products emphasises their functionality and showcases the brand’s colours. The goal in selecting four neutral hues was for the packaging to harmonise with the user’s mood and sensibilities, evoking a relaxed feel and blending into different living spaces. A concept was implemented where selecting colours is as much fun as intermixing them, for each combination creates a different appeal. Moreover, the in-shop look is also aligned to the products, with the self-selection display box reflecting the idea of a relaxed atmosphere.

Red Dot

Credits

Client:

KOSÉ Corporation, Tokyo, Japan
Design:

KOSÉ Corporation, Tokyo, Japan
Project Team:

KOSÉ Corporation: Naoko Yokokura (Art Direction/Creative Direction) Marina Otsuka (Design) Mai Koyamada (Design) Karin Nakamura (Design)