FAU

In order to strengthen the brand of the Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), which was founded in 1743, the visual identity of the university was updated in 2022 with the aim of bridging the divide between past and future. Shaping both the identity and brand strategy is the claim “Wissen bewegen” (“Inspiring knowledge”). The most important element of the new branding is the wordmark FAU, which is characterised by three lines whose layout conveys a visual dynamism representing changes in perspective, openness, connection and movement. As the superordinate institution, the FAU appears in the subtle brand colour FAU Blue; the individual faculties each have different colours that are used to complement the blue. The university’s official seal has undergone some discreet changes and now looks more minimalist and contemporary.