beierarbeit
Corporate Design
Febrü
At the heart of the timeless, elegant presentation of this international manufacturer is a reduced logotype combined with the skill statement “office furniture” in four different languages. The flexible positioning of the Febrü logo is suitable for various media and achieves a high degree of recognition. The company’s design standards are reflected in its photographic product presentation – purist in style and harmonious in colour spectrum. The design concept of brand and product identity focuses on the parameters of information and emotion.
Credits
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Client:Febrü Büromöbel Produktions- und Vertriebs-GmbH, Herford head of marketing Brunhild Redeker
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Design:beierarbeit GmbH, Bielefeld
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creative direction:Christoph Beier
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photography:Christian R. Schulz
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web design:André Nickels
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programming:Thomas Fiedler
