Corporate Design

Febrü

At the heart of the timeless, elegant presentation of this international manufacturer is a reduced logotype combined with the skill statement “office furniture” in four different languages. The flexible positioning of the Febrü logo is suitable for various media and achieves a high degree of recognition. The company’s design standards are reflected in its photographic product presentation – purist in style and harmonious in colour spectrum. The design concept of brand and product identity focuses on the parameters of information and emotion.

Red Dot

Credits

Client:

Febrü Büromöbel Produktions- und Vertriebs-GmbH, Herford head of marketing Brunhild Redeker
Design:

beierarbeit GmbH, Bielefeld
creative direction:

Christoph Beier
photography:

Christian R. Schulz
web design:

André Nickels
programming:

Thomas Fiedler