Corporate Design

Febrü

Back

At the heart of the timeless, elegant presentation of this international manufacturer is a reduced logotype combined with the skill statement “office furniture” in four different languages. The flexible positioning of the Febrü logo is suitable for various media and achieves a high degree of recognition. The company’s design standards are reflected in its photographic product presentation – purist in style and harmonious in colour spectrum. The design concept of brand and product identity focuses on the parameters of information and emotion.

Credits
  • Client:
    Febrü Büromöbel Produktions- und Vertriebs-GmbH, Herford head of marketing Brunhild Redeker
  • Design:
    beierarbeit GmbH, Bielefeld
  • creative direction:
    Christoph Beier
  • photography:
    Christian R. Schulz
  • web design:
    André Nickels
  • programming:
    Thomas Fiedler