Product Catalogue

Febrü

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The timeless, reduced layout of Febrü’s product catalogue grants product photography, which it presents against a set of differently coloured backgrounds, a maximum amount of expression. This emotional visual language forms a strong contrast to the informative texts and factual product pictures that are set against a white background. The uncoated volume paper which was not varnished in the printing process feels pleasant to the touch and underlines the colour and lighting concept. The cover design features a partial relief painting, which increases the degree of attention and recognition value.

Credits
  • Client:
    Febrü Büromöbel Produktions- und Vertriebs-GmbH, Herford head of marketing Brunhild Redeker
  • Design:
    beierarbeit GmbH, Bielefeld
  • creative direction:
    Christoph Beier
  • photography:
    Christian R. Schulz
  • preprint:
    d&d digital data medien, Bad Oeynhausen
  • printing:
    Gieselmann Druck und Medienhaus, Bielefeld