The timeless, reduced layout of Febrü’s product catalogue grants product photography, which it presents against a set of differently coloured backgrounds, a maximum amount of expression. This emotional visual language forms a strong contrast to the informative texts and factual product pictures that are set against a white background. The uncoated volume paper which was not varnished in the printing process feels pleasant to the touch and underlines the colour and lighting concept. The cover design features a partial relief painting, which increases the degree of attention and recognition value.
Febrü Büromöbel Produktions- und Vertriebs-GmbH, Herford head of marketing Brunhild Redeker