Fedrigoni is an Italian fine paper company. Their yearly marketing calendar is usually designed by a single design studio, however, TM turned the brief on its head by asking 365 participants to participate. As part of this unprecedented collaboration, each contributor interprets the date or numeral provided to them. This second edition was made up of Fedrigoni’s white paper ranges and shows the subtle differences between the shades of white available in their UK-held collection. The project has transformed the company’s marketing and sales reach significantly. It has also provided daily content for their social media accounts and creates hundreds of advocates for the brand every year.