Fena Fashion Stores

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With an aim to create a series of fashion photography advertisements for upcoming sales, illustrations were drafted for the Greek fashion-store client Fena. Taking the country’s difficult economic situation as a starting point, and also its effect on consumers, the designers created a number of compositions that are reminiscent of Greece’s “good old days” and of how they were illustrated on the classic, now vintage, tourism promotion posters of the 1960s and 1970s. A series of classic figures resembles the prints of those particular eras, combined with solid-coloured backgrounds but in contemporary fashion poses.

  • Client:
    Fena Stores, Thessaloniki
  • Design:
    Beetroot Design Group, Thessaloniki