Beverage Packaging

FI-Congress 2013

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In 2013, the renowned German speed climber Thomas Huber spoke at a management congress for IT service providers associated with the German Savings Banks Finance Group. This series of five different aluminium bottles was designed for the occasion. The specially developed packaging design combines the corporate colour of the Finance Group with abstracted mountain motifs and the word “Off”. Only when three bottles are placed next to each other, perfectly in line, does the motif become visible in its full width. The design also offers space for autographs by the famous guest speaker.

Credits
  • Client:
    Finanz Informatik, Frankfurt/Main
  • Design:
    beierarbeit GmbH, Bielefeld
  • Head of Marketing:
    Claudia Lensker
  • Head of Advertising:
    Christoph Rutter
  • Strategic Planning:
    Claudia Ellerbrake
  • Project Management:
    Andreas Honsel
  • Creative Direction:
    Christoph Beier
  • Photography:
    Christian R. Schulz, CRSchulz Photography, Bielefeld