Red Dot Design Award

Fiat Concept Centoventi

Fiat Concept Centoventi | Red Dot Design Award

Back Download

Centoventi embodies the functional spirit of the Fiat brand and revolutionises the idea of electric mobility. Providing customisation on a level never seen before while reducing production complexity, this vehicle retains Fiat’s brand DNA the brand’s ‘less is more’ design approach. Centoventi transforms “less” into “more”, because it is astonishingly unexpected: less bulky, less expensive and less overloaded, but also more customisable and more caring towards the environment… in one word, more Fiat. With the Centoventi Fiat Concept, the customer can configure their car at any moment, even after it has been bought and taken possession of, adapting it to the customer’s evolving needs and tastes and economic possibilities. The Centoventi enables its owner to design and redesign their own personalised model, their own “special series”, as many times as they want, renewing it profoundly in the course of its lifetime. To personalise the outside, Fiat developed the 4U programme: at the outset, the customer can choose between 4 different wrappings, 4 different wheel covers, and 4 different bumpers, thus creating many different combinations. In this way, the Centoventi can quickly and easily “change its clothing” according to its owner’s tastes, or to fashions or trends. Inside, the goal is to offer maximum freedom: for example the passenger seat can be substituted by a child seat, by a multi-function glove box, by a PC workstation or simply by nothing, leaving more space available. The seats also have a simple structure and are covered with eco-friendly materials… these too can be renewed simply by ordering new seats online, in a different colour, installing them at home and reselling the "old" ones. As well as this, using an innovative and at the same time highly intuitive "Lego-like" system, customers can quickly add or remove a huge number of accessories, both on the dashboard and on the doors, always personalising life on board the car. All accessories can be purchased online and resold online, making the cars’ lifetimes almost endless. The customisation of Centoventi goes well beyond the design of the exterior and the interior: the Centoventi customer can modulate their power autonomy according to the kilometres they need to travel, even if only for an out-of-town weekend. The exclusive system of modular battery packs allows you to increase the range from 100 standard kilometres up to 500 kilometres, simply by purchasing or renting additional batteries which can easily be installed in a few minutes at a dealer. In other words, the Centoventi represents absolute freedom.

Red Dot Design Award

Fiat Concept Centoventi | Red Dot Design Award
Fiat Concept Centoventi | Red Dot Design Award
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy