Red Dot Design Award
Print Campaign, Poster Campaign

Fiat Panda 4x4 – ­Surprised Animals

Fiat Panda 4x4 – ­Surprised Animals | Red Dot Design Award

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The aim of this campaign is to promote the off-road qualities of the new Fiat Panda 4x4. Thanks to the new selectable four-wheel drive, the car is suited for reaching even the most remote places on earth. The photographs show snapshots of exotic animals like koalas and monkeys literally dropping their jaws on seeing this vehicle driving through the off-road “wilderness”. By only showing the facial expressions of the animals – which look almost human – the campaign piques the interest of viewers to find out what exactly made them react in such amazement.

Red Dot Design Award

  • Client:
    Fiat Group Automobiles Germany AG, Frankfurt/Main
  • Chief Creative Officer:
    Andreas Pauli
  • Art Direction:
    Hugo Moura
  • Design:
    Leo Burnett Germany, Frankfurt/Main
  • Creative Direction:
    Benjamin Merkel, Hans-Jürgen Kämmerer, Andreas Stalder
  • Account Management:
    Rafael Koldewey
Fiat Panda 4x4 – ­Surprised Animals | Red Dot Design Award