Red Dot Design Award
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With the aim of advertising the Fiat 500 as a smart and contemporary mobility concept, this website takes a new navigation approach. Users can intuitively browse through the website with simple swipe movements of the mouse, which conveys an iPad-like feel, and thus experience the manifold configuration possibilities offered by this car. Since the website was developed using HTML5 technology, its stop-motion animations are also accessible from other mobile web devices, so that users may experience and spontaneously configure their individual Fiat 500 anywhere and anytime.

Red Dot Design Award

  • Client:
    Fiat Group Automobiles Germany AG, Frankfurt/Main
  • Design:
    Leo Burnett, Frankfurt/Main
  • creative direction:
    Andreas Pauli
  • art direction:
    Ronald Kraft, Marcel Günthel
  • text:
    Axel Tischer, Christian Vonscheidt, Peter Stephen Blass
  • strategic planning:
    Björn Brockmann
  • project management:
    Axel Käser, Christiane Fritsch
  • programming:
    Marco Randi, Sergio Georgalli, Oliver Goertz | Red Dot Design Award