With the aim of advertising the Fiat 500 as a smart and contemporary mobility concept, this website takes a new navigation approach. Users can intuitively browse through the website with simple swipe movements of the mouse, which conveys an iPad-like feel, and thus experience the manifold configuration possibilities offered by this car. Since the website was developed using HTML5 technology, its stop-motion animations are also accessible from other mobile web devices, so that users may experience and spontaneously configure their individual Fiat 500 anywhere and anytime.
Fiat Group Automobiles Germany AG, Frankfurt/Main
Leo Burnett, Frankfurt/Main
Ronald Kraft, Marcel Günthel
Axel Tischer, Christian Vonscheidt, Peter Stephen Blass