Red Dot Design Award
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The Fiat Cinquecento is a compact car that is best described as vibrant and full of life. And so is its website In lieu of traditional click-through navigation, users simply swipe through the website. Features are presented in a playful way, with interactive elements scattered around. Thanks to HTML5 technology and state-of-the-art parallax scrolling, the stop-motion animation also runs on mobile devices, so that users can configure their individual Fiat 500 anytime, anywhere.

Red Dot Design Award

  • Client:
    Fiat Group Automobiles Germany AG, Frankfurt/Main
  • Design:
    Leo Burnett, Frankfurt/Main
  • creative direction:
    Andreas Pauli
  • art direction:
    Ronald Kraft, Marcel Günthel
  • text:
    Axel Tischer, Christian Vonscheidt
  • strategic planning:
    Björn Brockmann
  • project management:
    Axel Käser, Christiane Fritsch
  • programming:
    Marco Randi, Sergio Georgalli, Oliver Goertz | Red Dot Design Award | Red Dot Design Award | Red Dot Design Award | Red Dot Design Award