Brand Identity, Brand Stationery

Finding Mr. Yeonggamnim

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Conceived as a holistic experience, “Finding Mr. Yeonggamnim” visualises the aspect of “inspiration” personified by an old man. The brand and identity design wants to encourage people to constantly seek inspiration and funnel it into singular ideas. The logo builds on the Korean consonants that make up the word “Yeonggamnim”, while the circle symbolises the unique perspectives each person has of the world, inspirations that are captured within the square frame. In this brand design, yellow and black are juxtaposed to represent the shimmering inspirations found in everyday moments.

Credits
  • Client:
    PRGATE, Seoul, South Korea
  • Design:
    PRGATE, Seoul, South Korea
  • Creative Direction:
    Eunjeong Kim
  • Concept:
    Gahyun Park
  • Strategic Planning:
    Yunjeong Kang
  • Visual Design:
    Jaeyeon Choi