event design

Firmengruppe Liebherr Trade Fair Stand bauma 2010

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For construction machinery manufacturer Liebherr, a form of presentation was developed which was supposed to unite their complex product range into one consistent image as well as communicate self-confidence and independence. A semi-transparent, white filter marks the area, which is visible from a distance and creates the background for the presentation of the exhibits. All interiors are integrated into two wings, which are arranged offset against each other in a modular stand construction. Balconies provide a good view over the orderly placed interior exhibits.

Credits
  • Client:
    Liebherr International Deutschland GmbH, Biberach an der Riß
  • Design:
    Kauffmann Theilig & Partner Freie Architekten BDA, Ostfildern
  • trade fair construction:
    Display International Schwendinger GmbH & Co. KG, Würselen
  • structure planning:
    form TL ingenieure für tragwerk und leichtbau gmbh, Radolfzell
  • climatic concept/building services:
    Transsolar Energietechnik GmbH, Stuttgart; Henne & Walter, Ingenieurbüro für technische Gebäudesysteme, Reutlingen
  • outdoor premises:
    May Landschaftsbau GmbH & Co. KG, Feldkirchen