As a full-range supplier in the highend office segment, spiegels customises conference room settings, executive offices and seating furniture in accor-dance with the identity of the respective company. Its new, redefined corporate identity is based on four attributes – the formal, individual, material and functional aspect – and visualises the brand as well as the product range in a unique way. A clearly defined colour palette provides a distinct categorisation of the products. In addition, there are the illustrations, which emphasise the character of individual items. The design is rounded off by the modern elegance of the Helvetica font. The corporate design is reflected in an image brochure, three catalogues and a corporate website with the entire product range.