Flaviar is a fine spirits club where members enjoy an ever-changing collection of craft and premium distilled beverages. The time had come to re-conceptualise and redesign the flagship product. This thoughtfully composed tasting box represents the essence of its “Try before you buy” approach. Due to the nature of the business – the delivery of fragile physical goods through the postal service – packaging had to be lightweight and durable, yet also elegant. It was important to communicate the intention with both clarity and emotion. The goal was to create a zeitgeist product with a masculine character.