Red Dot Design Award

Fly Pony Flagship Store

Fly Pony Flagship Store | Red Dot Design Award

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Expressing the core message points of “protection, magic, French style, encouragement, and education” by the French shoe brand Fly Pony, this con-cept for the company’s flagship store stages a vivacious “Kids dream world” featuring eight colours. In addition, gold is used to visualise the strong courage, passion and innocence of children, while coloured magnetic dots convey that the display of shoes could be as “free as magic”. All white surfaces can serve as writing boards, inviting children during POP activities to draw graffiti.

Red Dot Design Award

Credits
  • Client:
    Fly Pony, Shanghai, China
  • Design:
    Prism Design, Shanghai, China
  • Photography:
    Katsumi Hirabayashi Tokyo, Japan
Fly Pony Flagship Store | Red Dot Design Award
Fly Pony Flagship Store | Red Dot Design Award
Fly Pony Flagship Store | Red Dot Design Award