Red Dot Design Award
Promotional Material

Followfish Brand Book

Brand Book | Red Dot Design Award

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Followfish is a sustainable fish brand in Germany. The company selects fish according to stringent principles and markets them with innovative ideas. To point out the dramatic situation of the world’s oceans to potential trade partners, an exclusive brand book was handed over to the target group during listing negotiations. With hand-drawn illustrations, three-dimensional pop-ups and other unique details, it illustrates the alarming extent of the increasingly overfished oceans in an emotionally appealing way, and shows that change is still possible through sustainable fishing.

Red Dot Design Award

  • Client:
    Fish & More GmbH, Friedrichshafen
  • Design:
    Leagas Delaney Hamburg GmbH, Hamburg
  • head of marketing:
    Jürg Knoll
  • creative direction:
    Nadine Hoenow
  • art direction:
    Veronika Kieneke
  • graphic design:
Brand Book | Red Dot Design Award