Editorial

Followfish Brand Book

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The brand book of a manufacturer of sustainable fish products addresses potential retailers. To convince them of the necessity of sustainable fishing methods, and thus also of the brand’s products, this book illustrates the alarming magnitude of increasingly overfished oceans while simultaneously presenting solutions. For the highest impact, the design aims at premium quality: the brand book presents hand-drawn illustrations, three-dimensional pop-ups and further special details, such as the embossed title “Against the Tide” on the cover.

Credits
  • Client:
    Fish & More GmbH, Friedrichshafen
  • Design:
    Leagas Delaney Hamburg GmbH, Hamburg
  • head of marketing:
    Nadine Hoenow
  • creative direction:
    Veronika Kieneke
  • art direction:
    Sven Schmiede
  • graphic design:
    Printarena