Food Packaging

Fontana Pasta Sauce

Back Download

Fontana pasta sauce provides South Korean customers with an experience of Italian noodle dishes that are easy to prepare. The packaging design follows the concept of a gourmet journey through Italy: since there are four different types of pasta sauce, they were designed to represent Rome, Napoli, Toscana and Sicilia, respectively. Alongside a map of Italy, the product package features illustrations showing appetising images of the different meals. The packaging exudes a pleasant, hospitable atmosphere that is aimed at expressing Italian lifestyle in an authentic manner.

  • Client:
    Sempio Foods Company, Seoul
  • Design:
    Sempio Foods Company, Seoul
  • Art Direction:
    Ji-Yeon An
  • Graphic Design:
    Ji-Yeon An, Bo-Hyun Kim, Nuly Kim, Areum Oh, Yu-Jung Chae, Jinyung Bae