For Kids Cheonhajangsa is a sausage snack with a packaging design that depicts children’s dreams and hopes using a variety of fanciful motifs. The packaging consists of an octagonal box and a balloon toy, which has been developed and incorporated to attract the attention of the target group. This idea not only successfully upcycles the packaging but also creates an additional incentive to buy. The sausage-shaped balloon toy, as well as the whole packaging, is recyclable in order to help children take care of the environment.
Eunjung Lim, Junghoon Yang, Kyoungeun Seo, Suji Kim