Print Campaign

For Those Who Hate Going Twice

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This print campaign for the Fiat Ducato is inspired by the phenomenon that people, when they have to bring many items from one place to another, rather carry everything at once instead of going twice. That is particularly true for the clients of this brand, including craftsmen, construction workers and small business owners. The image motifs depict people who stack their tools and wares in an almost artistic way to transport them. This series of ads thus demonstrates the load capacity of the commercial vehicle in a surprising and memorable manner.

Credits
  • Client:
    Fiat Group Automobiles Germany AG, Frankfurt/Main
  • Chief Creative Officer:
    Andreas Pauli
  • Art Direction:
    Hugo Moura, Till Rothweiler
  • Text:
    Andreas Daum
  • Design:
    Leo Burnett Germany, Frankfurt/Main
  • Creative Direction:
    Jörg Hoffmann, Daniela Ewald