Packaging Design

Forarm

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Forarm is the brand name for ladies’ underwear which is produced from red beans. The natural material is characterised by high thermal qualities. This is also suggested by the name of the product, which is derived from “for warm”. The collection includes brassieres, panties, knickers and sleeveless shirts. The packaging simulates the curves of the female body and features a soft, lace-like pattern. The print shows an easy-to-read Sans-Serif font, which emphasises the brand’s claim of comfort and functionality. The basic colour is reminiscent of red beans and radiates warmth.

[Red Dot: Junior Award]
Credits
  • Design:
    Jeongseo Choi, Jihye Seo, Narae Shin, Jiwon Baek, Kunhee Lee, Hoseo University
  • University:
    Hoseo University, Asan City, South Chungcheong Province, South Korea
  • Supervising Professor:
    Joonyoung Hur