Image Film

Form and Function – The Battle

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This image film portrays the philosophy of the luxury brand Porsche Design in an unusual way. The dramaturgy focuses on the eternal design controversy between form and function and on the question as to which of these two maxims is more relevant. This conflict is carried out between two actors: Billy Zane standing in for form and Karel Roden defending function. The short film – produced like a classi­cal stage play – surprises with an exciting duel of words between the two characters.

Credits
  • Client:
    Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG, Bietigheim-Bissingen head of marketing Inga Hofmann
  • Design:
    Kemper Kommunikation GmbH, Frankfurt/Main
  • creative direction:
    Silke Telgen, Lars Vollert
  • film production:
    gap films, Munich
  • film direction:
    Charley Stadler
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