Graphic Identity

Formex – Nordic Charm

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In order to consolidate the position of the Scandinavian company Formex in the field of interior decoration and raise visitor interest in the trade fair stand and the latest trends shown there, this concept centres on the illustration of “Nordic Charm”. It celebrates a “blonde, simple Nordic style” in combination with bold, colourful, graphic and playful patterns. Colourful 3D mobiles can be unfolded to become 2D surfaces, all done in various patterns, which allows for endless arrangement possibilities.

Credits
  • Client:
    Stockholmsmässan AB, Stockholm
  • Design:
    BVD, Stockholm