Packaging Design

Formosa Ecology Tea Gift Set

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The packaging design of this fine Taiwanese tea collection not only invites to enjoy a cup of tea, it furthermore communicates the necessity for the protection of certain species. The front of each tea package shows an endangered animal, most of which are endemic to Taiwan. The charming illustrations have an emotional appeal and call for responsibility towards nature. In this context, the design also points out the importance of sustainable tea production and motivates customers to buy the gift box containing three varieties of tea.

  • Client:
    Pin Shiang Tea Co., Ltd., Nantou County
  • Design:
    Victor Branding Design Corp., Taichung
  • head of marketing:
    Chung Yuan Kuo
  • creative direction:
    Rita Chang
  • art direction:
    Lynn Lin