Red Dot Design Award
Sightseeing Ticket Design

Formosa – Rivers, Mountains, Birds

Formosa – Rivers, Mountains, Birds | Red Dot Design Award

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This series of train tickets was developed for the Formosa Express, a popular tourist train in Taiwan. The tickets are designed to encourage passengers to go on further sightseeing trips. A total of 24 pictures of Taiwanese landscapes and wildlife is divided into three themes: rivers, mountains and birds. Placed side by side, the pictures embody a panorama of nature. Delicate colours and harmonious compositions create a visual language that is picturesque, stimulating and full of serenity. After the trip, the tickets make decorative souvenirs, which can be stored in specially designed luggage tags.

Red Dot Design Award

[Red Dot: Junior Award]
Formosa – Rivers, Mountains, Birds | Red Dot Design Award