The image trailer is a teaser and announcement for the new Formula 1 season. Two A-list co-commentators were on board for the trailer: Nico Rosberg and Timo Glock, both known to racing fans in Germany as credible and authentic professionals. The trailer was designed to generate excitement for the new Formula 1 season, while highlighting the fact that the reporting was in qualified hands: new season, new experts, new race cars. The trailer ran in cinemas, as a promo spot on TV and also online. Key visuals were placed in print media.
Mediengruppe RTL Deutschland GmbH, Cologne, Germany