Red Dot Design Award
Food Packaging

Fortnum & Mason

Fortnum & Mason | Red Dot Design Award

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In order to enhance Fortnum & Mason’s confectionery collection, a new trio of chic novelty chocolate boxes conjures up enchanting stories that match the nature of the chocolates inside. The handdrawn illustrations are full of surprises, such as a black cat with a white mouse hidden between its paws and oyster bubbles that are in fact strings of pearls. Paw prints leading away from a mouse hole and a row of cotton stitches direct the observer around the edge of the package to provide a further layer of engagement. For one final element of discovery, small objects were hidden inside the lid of the box to be found by the customer.

Red Dot Design Award

Credits
  • Creative Direction:
    Holly Kielty, Emma Follett
  • Design:
    Design Bridge, London
  • Client:
    Fortnum & Mason, London
  • Graphic Design:
    Chloe Templeman, Hayley Barrett, Morgan Swain
  • Account Management:
    Rebecca Yorke
Fortnum & Mason | Red Dot Design Award