Client: Brunner GmbH, Rheinau, Germany
Frankfurt Zoo – Holoquarium
Begründung der Jury
The Holoquarium awakens the childlike wonder of the creatures of the deep sea and creates awareness of the fantastic aquarium of the Frankfurt Zoo. Using 3D projections on a transparent film pyramid placed on the screen of a smartphone, the inhabitants of the aquarium magically seem to swim in front of the viewer’s eyes, hovering millimetres above the smartphone screen – a brilliant illustration of the power of interactivity.
-
Client:Frankfurt Zoo, Frankfurt/Main
-
Chief Creative Officer:Andreas Pauli
-
Creative Direction:Hans-Jürgen Kämmerer
-
Film Editing:Kai Rossbach
-
Design:Leo Burnett Germany, Frankfurt/Main
-
Art Direction:Hugo Moura, Michael Fluhr
-
Creative Technology:Viktor Kislovskij