Red Dot Design Award
3D Video

Frankfurt Zoo – Holoquarium

Frankfurt Zoo –  Holoquarium | Red Dot Design Award

Back Download

In order to get the aquarium at the Frankfurt Zoo known to more people, this 3D video for mobile devices was created using a technology that brings a traditional print ad to life. All that is needed is a smartphone with a QR code reader and a small piece of detachable plastic film. By bending the film into a pyramid and placing it on the mobile device, a mini-aquarium with its underwater inhabitants appears as a 3D projection when the QR code is scanned. Especially appealing to families with children, the Holoquarium thus gives a little foretaste of what to expect when visiting the aquarium.

Red Dot Design Award

  • Client:
    Frankfurt Zoo, Frankfurt/Main
  • Chief Creative Officer:
    Andreas Pauli
  • Film Editing:
    Kai Rossbach
  • Creative Direction:
    Hans-Jürgen Kämmerer
  • Design:
    Leo Burnett Germany, Frankfurt/Main
  • Creative Technology:
    Viktor Kislovskij
  • Art Direction:
    Hugo Moura, Michael Fluhr
Frankfurt Zoo –  Holoquarium | Red Dot Design Award