freenet TV provides access to encrypted private TV channels in full HD quality. As the starting point for a digital journey, the customer account is an important part of the overall product. The user experience design enables customers to access and enjoy the core product in an intuitive manner, offering meaningful guidance through the often protracted installation process of receiving television via DVB-T2 or satellite. This is achieved through a clear visual language marked by a distinct colour coding, simple iconography and helpful functional features.