The annual report of the provider of dialysis products and services is entitled “Applying Knowledge” and illustrates the approach of taking responsibility and sharing knowledge with patients, staff and partners in the health system. In the corresponding magazine “Wissen Leben” (living knowledge), the growth strategy is presented as an emotional experience. The book-in-book publication is intended to be regarded as an independent corporate magazine. For the 20th anniversary, lightening motifs were created, which link the company’s sales figures on the pages dividing the chapters to the theme of knowledge.
Martin Todt, Wilmut Borgel
Fresenius Medical Care AG & Co. KGaA, Bad Homburg, Germany