Fresenius Medical Care Annual Report 2016

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The annual report of the provider of dialysis products and services is entitled “Applying Knowledge” and illustrates the approach of taking responsibility and sharing knowledge with patients, staff and partners in the health system. In the corresponding magazine “Wissen Leben” (living knowledge), the growth strategy is presented as an emotional experience. The book-in-book publication is intended to be regarded as an independent corporate magazine. For the 20th anniversary, lightening motifs were created, which link the company’s sales figures on the pages dividing the chapters to the theme of knowledge.

Credits
  • Art Direction:
    Sandra Gieseler
  • Artwork:
    Martin Todt, Wilmut Borgel
  • Client:
    Fresenius Medical Care AG & Co. KGaA, Bad Homburg, Germany
  • Design:
    hw.design gmbh, Munich, Germany
  • Project Management:
    Johanna Appenzeller, Silke Blattner
  • Creative Direction:
    Frank Wagner
  • Graphic Design:
    Julia Molina Romero