Red Dot Design Award
Beverage Packaging

Fresh Bamboo Wine

Fresh Bamboo Wine | Red Dot Design Award

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In western China there are vast areas that are mountainous and rich in lakes, known for their special climate. The natural unpolluted environment provides excellent growing conditions for fresh bamboo wine. Therefore, the designer incorporated freehand brushwork of the growing environment into the packaging design. The mountain silhouettes express the high quality of this fresh bamboo wine and the product concept of a close connection with nature. The bottle was fired with porcelain and has a ceramic coating, the contours and green colour of which evoke associations with bamboo.

Red Dot Design Award

  • Design:
    Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen
  • Client:
    Bamboo Wine Co., Ltd., Jiangxi
  • Art Direction:
    Chen Ying Song
  • Graphic Design:
    Wan Yue Ding