Red Dot Design Award
Packaging

Fuding White Tea, Pu-Erh Tea and Black Tea

Fuding White Tea, Pu-Erh Tea and Black Tea | Red Dot Design Award

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The packaging of this series of teas adopts a sophisticated book box structure as well as hollow design techniques. The overall colour scheme alternates between green, ochre and black to identify white tea, Pu-erh tea and black tea in an easy-to-grasp manner. The boxes feature coloured patterns that visualise the philosophy of yin and yang, as well as a characteristic structural design that not only integrates traditional elements of Chinese culture but also aims at demonstrating the profound tea culture connotation of the brand.

Red Dot Design Award

Credits
  • Client:
    Qixingyan Tea Co., Ltd., Fuding City, China
  • Design:
    Fujian Provincial Huayi Designing Co., Ltd., Fu’an City, Fujian, China
  • Art Direction:
    Miaohua Chen Fu’an City, Fujian, China
Fuding White Tea, Pu-Erh Tea and Black Tea | Red Dot Design Award