Posters

Furniture Posters

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The concept of this black-and-white poster campaign was to present each of the company’s brands by following a different, more unusual approach. With this in mind, an ironic double meaning involving image and text was created to advertise the products, with a humourist approach befitting the unconventional nature of the furniture house. This wink of irony, complemented by a highly appealing, straightforward design, raises the attention of the beholder and strikingly differentiates the campaign from those of rather conservative rival businesses.

Credits
  • Client:
    area ag raumkonzepte, Ennetbaden
  • Design:
    Design 3 Luethy Jolanda, Baden