Fair Stand

Futuressence

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This trade-fair stand at Interzum 2013 celebrated the launch of the new trend collection Futuressence, which offers innovative results when decor is printed on unicoloured paper. The spatial concept reinterpreted the existing corporate architecture, which was inspired by folded paper. An approximately seven-metre-high wall with a folded, zigzag design acted as a room divider, splitting the stand diagonally into two zones: the front zone was open to welcome visitors, while the back area provided space for service and back-office functions.

Credits
  • Client:
    Munksjö Germany Holding GmbH, Aalen
  • Design:
    hw.design gmbh, Munich
  • Account Management:
    Frank Wagner
  • Senior Design Direction:
    Veronika Kinczli
  • Creative Direction:
    Alexander Clos
  • Lighting Design:
    Stephan Müller, Neumann&Müller
  • Stand Construction:
    Dirk Raschel, kubix GmbH
  • Photography:
    Volker Kreidler, Berlin