G2 Smartphone (LG-F320S)

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This packaging design aims to highlight the interpersonal, emotional aspect of the premium smartphone G2, avoiding the urban-technological IT packaging style commonly found in this industry. The die-cut G2 logo on the sleeve features a strikingly colourful design and hints at the colour display of the smartphone, which is equipped with action painting. The box hidden below the outer sleeve also features action-painting motifs. The specially developed, eco-friendly paper possesses a matt surface that is pleasantly warm to the touch and printed with soy-based ink.

  • Client:
    LG Electronics Inc., Seoul
  • Design:
    LG Electronics Inc., Seoul
  • Graphic Design:
    Jae Soon Choi, Seo Young Seok, Yong Keun Kim