Red Dot Design Award

Galaxy Studio Profile

Galaxy Studio Profile | Red Dot Design Award

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Galaxy Studio is a total brand experience pop-up platform where consumers can get first-hand experiences of new Samsung mobile products. Produced in Germany in the highest quality, the platform is composed of nine cube-shaped modules that can be reconfigured for both indoor and outdoor settings. Organised around key themes of “signature design”, “modular solutions”, and “premium quality”, the Galaxy Studio Profile coffee table book contains the story and idea behind Galaxy Studio and conveys the basic concepts of Galaxy’s visual identity – bold, innovative, engineered, and inviting. A series of photography in the book showcases the exceptional quality and craftsmanship that go into producing Galaxy Studio. The photographs are complemented by line drawings and infographics to make the information more accessible. The coffee table book begins and ends with images of consumers experiencing Galaxy Studio around the world, thus highlighting the global success of this total brand experience platform.

Red Dot Design Award

Credits
  • Company:
    Cheil WorldWide, South Korea
  • Team Lead:
    Lee Jeong Won
  • Design:
    Im Sun Young, Kim Chang Young, Kim Jae San, Kim Ji Seok, Ko Chung Su, Shin Hye Gyeong, Shin Seung Ho, Yang Jae Woong
  • Design partner:
    AAA / MMpartners , South Korea
  • Team Lead:
    Kim Chang Young