Retail Packaging

Gardena ClickUp!

This retail packaging for the Gardena brand was developed to favourably position the ClickUp! line. Maintaining a close relationship with the brand, the new product line is visualised less as garden products in the conventional sense, but rather primarily as a functional and visual beautification of the garden. This challenge was met with a packaging design that clearly emphasises the product benefits through illustrative elements. It thus shows a torch inflamed, birds dancing around the bird feeder and splendid flowers blooming in the planter.

Red Dot

Credits

Client:

GARDENA GmbH, Ulm, Germany
Design:

Berndt+Partner Creality GmbH, Berlin, Germany
Project Team:

GARDENA GmbH: Yasemin Yurteseven (GARDENA Global Marketing) Kathrin Lachenmair (GARDENA Global Marketing)

Berndt+Partner Creality GmbH: Laura Schmale (Creative Direction) Lavinia Bizzarri (Graphic Design) Tania Brown (Pre-Press) Maryline El Houkayem (Project Management)