Corporate Book

Gedanken formen | Shaping thoughts

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“Shaping thoughts” by the Typographic Society Munich (tgm) gives answers to questions like “What does typography mean in relation to the culture of writing?” and “What is the role of typography in creating the appropriate visual platform on which to present content?”. The society’s activities and goals are associated with letters of the alphabet. For example, under “A” for “Anspruch” (demand) readers discover that tgm set its own mission statement as early as 1890, or under “L” for “Leidenschaft” (passion) that exceptional results can only be achieved with passion.

Credits
  • Client:
    Typographische Gesellschaft München e.V., Munich
  • Design:
    hw.design gmbh, Munich
  • Consulting:
    Christiane Gerstung, Rudolf Paulus Gorbach
  • Editorial Work:
    Boris Kochan
  • Creative Direction:
    Annette Häfelinger
  • Graphic Design:
    Stefanie Kuttig
  • Production:
    Stefan Schwarz