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The idea in redesigning the website for the GEDORE tool brand was to focus on lavishness in the layout, thus making the products more tangible. The design for the corporate sites relies heavily on the brand-typical blue colour scheme, while the product sites are dominated by white to direct visitor attention only to the tools. This segregation of brand and product experience helped create a platform that offers easy orientation. The visual element of dashed lines reminds of technical sketches that stand at the beginning of any new product development.

  • Client:
    GEDORE-Werkzeugfabrik GmbH & Co. KG, Remscheid
  • Design:
    denkwerk gmbh, Cologne