Gegen den Strom

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With friendly illustrations reminiscent of pictures in children’s books, this corporate movie conveys the message that our oceans are already overfished to their limits. With seemingly naive se-quences but without attaching blame, the film communicates that the awarded brand followfish consequently engages in sustainable fishery and for that purpose raises awareness by providing extensive information. Thus, “Gegen den Strom” (Against the tide) does not only intend to reveal the alarming scale of overfishing, but also wants to convince the audience that it is not too late for a change of course yet.

  • Client:
    Fish & More GmbH, Friedrichshafen
  • Design:
    Leagas Delaney Hamburg GmbH, Hamburg
  • creative direction:
    Stefan Zschaler, Florian Schimmer, Michael Götz
  • art direction:
    Florian Schimmer, Robert Westphal
  • graphic design:
    Felix Boeck, Nadine Hoenow
  • text:
    Michael Götz, Heiko Franzgrote
  • illustration:
    Veronika Kieneke
  • animation:
    Absolute Post, London; Marcel Wilkens, Ronald Mau, Leagas Delaney Hamburg GmbH
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