Red Dot Design Award
Poster Series

Gender Equality

Gender Equality | Red Dot Design Award

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In line with the approach that a poster can do without illustrations as long as it generates attention with typography, this series features an exclusively typographic design. The posters’ bold white visuals are based on three pairs of Chinese characters – “man / woman”, “male /female” and “masculinity / femininity”. By adding a few strokes, each pair has been combined to create a new sign. In this way, the posters symbolically reflect the overcoming of stereotypes and stress the point that gender differences are overrated.

Red Dot Design Award

[Red Dot: Junior Award]
Credits
  • University:
    Asia University, Taichung City, Taiwan
  • Design:
    Ruo-Shin Chou Asia University
Gender Equality | Red Dot Design Award
Gender Equality | Red Dot Design Award