Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Genesis Fair Stand Seoul Motor Show 2017

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The booth presentation and identity concept by Genesis at the Seoul Motor Show, South Korea, focused on communicating the key ideas of “Global, sustainable, Korean, straightforward”. Consistently concentrated on simple lines, the concept followed the principle of a layered structure. Stackable pallets were used to shape the architecture and define the spaces. Reduced to only copper and black wood material, the resulting stage was enhanced by atmospheric lighting and subtly incorporated digital media.

Red Dot

Credits
  • Client:
    Genesis Motor Company, Seoul, South Korea
  • Design:
    BLACKSPACE, Munich, Germany
  • Creative Direction:
    Alexander Gialouris Jens-Oliver Gasde (Motion)
  • Account Management:
    Elna Schäffler
  • Graphic Design:
    Christoph Hoidn Elena Becker Anna Rauch
  • Motion Design:
    Johannes Hutterer
Genesis Fair Stand Seoul Motor Show 2017
Genesis Fair Stand Seoul Motor Show 2017

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