Interactive Exhibition Design,Light Installation

Genesis G90

The interactive media project and exhibition “Complete Your Style: G90” celebrated the brand’s luxury flagship sedan G90. It took place at the Genesis Studio in Hanam on the outskirts of Seoul, South Korea. Realising a barrier-free environment that allowed visitors to freely experience the design of the G90, the aim was to satisfy the needs of a diverse range of consumers. When a person stepped into the specially built zone in the centre of the studio, the surrounding walls of the zone immediately adopted the colour of that person’s outfit, which was automatically recognised by a sensor.

Red Dot

Credits

Client:

Hyundai Motor Co. (Genesis Motors), Seoul, South Korea
Design:

BLACKSPACE Munich, Germany DXS Seoul,South Korea Suh Architects, Seoul, South Korea