The Gera brand is known for highquality and architecturally designed light furniture and lights with a furniture function. In order to strengthen the positioning in the business to consumer sector, the visual strategy was redefined. Accordingly, the new product catalogue communicates the design requirements as well as the fusion of light and furniture functions. The reduced formal expression of the products becomes the visual standard of the design strategy. The imagery leaves the key role to the aesthetic clarity of the individual products and merely interprets their surroundings. All technical descriptions and presentations of the product features, such as the effect of light, are depicted on reduced pages. The semi-transparent effect of the light paper highlights the filigree character of the products.